From Code to Conversion: Full-Stack Growth Services
Most SEOs hand you a list of problems they can’t fix. Most developers build sites that look great but never rank. I do both—and I do them right.
I bridge the gap between high-performance web development and strategic SEO execution. By the time your content team writes their first word, your technical foundation is already engineered to dominate. No miscommunication between teams. No technical debt from developers who don’t understand crawl budget. Just clean, fast, search-ready infrastructure built for revenue.
Here’s how I build growth:
Technical SEO
Architecture & Performance Engineering That Actually Moves Rankings
I don’t just audit your site—I fix what’s broken at the code level. While other SEOs point out problems, I have the technical capability to implement solutions that search engines reward.
What I deliver:
✓ Core Web Vitals optimization — Move from red to green zones with measurable speed improvements (LCP, FID, CLS)
✓ Site architecture planning — Strategic URL structures, internal linking, and crawl path optimization before build-out
✓ Advanced Schema markup — Structured data implementation that earns rich snippets and knowledge panels
✓ Indexation diagnostics — Fix crawl errors, duplicate content, and canonicalization issues blocking your rankings
✓ JavaScript SEO — Ensure React, Vue, or Next.js sites are fully crawlable and indexable
✓ Mobile-first optimization — Responsive design that passes Google’s mobile usability tests
✓ Site speed engineering — Image optimization, caching strategies, and code minification for 90+ PageSpeed scores
Why this matters: Technical issues are silent killers. Your content can be perfect, but if Google can’t crawl it efficiently or your pages load in 8 seconds, you’re invisible. I fix the foundation so your SEO efforts actually compound.
Ideal for: Sites losing rankings after updates, slow-loading platforms, newly acquired domains, or businesses tired of “SEO audits” that never get implemented.
Web Development & Design
SEO-First Responsive Development (Not “Optimize It Later”)
I don’t build sites that need fixing after launch. I code for the crawler and design for the user—which means search optimization is baked into every line of code from day one.
What I deliver:
✓ Mobile-optimized, responsive design — Flawless experience across all devices and screen sizes
✓ Lightning-fast load times — Clean, lightweight code with optimized assets (images, scripts, fonts)
✓ SEO-ready architecture — Semantic HTML5, proper heading hierarchy, and crawl-friendly navigation
✓ Conversion-focused UX — Traffic is worthless if it doesn’t convert. Every design decision considers user behavior
✓ Scalable codebase — Future-proof development that grows with your business
✓ CMS integration — WordPress, Shopify, or custom platforms configured for SEO success
✓ Security & performance — SSL implementation, CDN setup, and ongoing maintenance planning
Why this matters: Most developers don’t understand SEO, so they make decisions that hurt rankings—bloated code, render-blocking scripts, poor URL structures. By the time an SEO audits the site, you’re paying to rebuild what should’ve been right the first time.
Ideal for: New site builds, platform redesigns, businesses launching in competitive niches, or anyone tired of watching developers and SEOs blame each other.
On-Page SEO
Strategic Semantic Alignment (Not Keyword Stuffing)
I don’t optimize pages by cramming in keywords. I align your content with user intent and search algorithms—ensuring every element (titles, headings, meta tags, internal links) signals relevance to the queries that drive revenue.
What I deliver:
✓ Intent-driven optimization — Match content to what users actually want at each stage of their journey
✓ Semantic keyword integration — Natural language that ranks for topic clusters, not just exact-match phrases
✓ Title tag & meta description optimization — Click-worthy snippets that improve CTR and signal relevance
✓ Header hierarchy optimization — Logical H1-H6 structure that guides both users and crawlers
✓ Internal linking strategy — Strategic anchor text and link placement that distributes authority
✓ Content gap analysis — Identify missing topics your competitors rank for
✓ Rich snippet optimization — Structured data for FAQs, reviews, products, and recipes
Why this matters: Google’s algorithm understands context, entities, and semantic relationships. “Optimizing for keywords” died years ago. Modern on-page SEO is about topical authority and proving expertise on subjects, not phrases.
Ideal for: Content-heavy sites, eCommerce platforms, blogs trying to build topical authority, or businesses stuck ranking on page 2-3.
Link Building
Authority & Trust Scaling (White-Hat, Risk-Mitigated, Sustainable)
I don’t buy links or spam directories. I build strategic, high-quality backlinks that Google rewards—the kind that signal genuine authority without exposing you to penalties or algorithmic risk.
What I deliver:
✓ Strategic outreach campaigns — Earn links from relevant, authoritative sites in your industry with editorial standards
✓ Digital PR & content marketing — Create linkable assets (data studies, tools, guides) that attract natural backlinks
✓ Broken link building — Replace dead links on high-authority sites with your content
✓ Guest posting (done right) — Placements on real sites with traffic and authority, not PBN garbage
✓ Competitor backlink analysis — Identify and replicate your competitors’ best link sources using Ahrefs and Majestic
✓ Link reclamation — Turn unlinked brand mentions into backlinks
✓ Relationship building — Long-term partnerships with industry publishers and bloggers
✓ Risk assessment & penalty protection — Every link opportunity is vetted for spam signals, footprints, and compliance concerns
Why this matters: Links are still one of Google’s top ranking factors. But low-quality link building gets you penalized—especially in regulated industries. I focus on the links that actually move the needle while protecting your domain’s reputation.
Special consideration for regulated industries: If you operate in iGaming, online gambling, finance, healthcare, or legal services, link building requires extra caution. I understand the compliance challenges and algorithmic scrutiny these niches face. My approach prioritizes regulatory-conscious, penalty-resistant link acquisition that builds authority without exposing you to risk.
Ideal for: New domains building authority, competitive niches (iGaming, finance, health), brands recovering from penalties, businesses plateaued in rankings despite solid on-page work, or regulated industries requiring risk-mitigated strategies.
Local SEO
Hyper-Local Market Dominance (Own Your Geographic Territory)
If customers search for your service locally, you need to own the map pack and local organic results. I optimize every signal Google uses to determine local relevance and prominence.
What I deliver:
✓ Google Business Profile optimization — Complete setup, category selection, regular posting, and ongoing management
✓ Local citation building — Consistent NAP (Name, Address, Phone) across 50+ directories and platforms
✓ Review generation strategy — Systems to earn authentic Google reviews that boost rankings and conversions
✓ Local content optimization — Location-specific pages and geo-targeted keyword integration
✓ Local link building — Backlinks from local organizations, chambers of commerce, and news sites
✓ Competitor local analysis — Identify why competitors rank in map pack and close the gap
✓ Multi-location SEO — For businesses with multiple physical locations requiring individual optimization
Why this matters: 46% of Google searches have local intent. If you’re not showing up in the map pack for “your service + your city,” you’re losing customers to competitors who do—even if their service is worse.
Ideal for: Local service businesses, multi-location franchises, restaurants, healthcare providers, law firms, real estate agencies, or any business serving a specific geographic area.
Pay-Per-Click (PPC)
Precision-Targeted Paid Growth (Instant Visibility, Maximum ROI)
SEO builds long-term equity. PPC drives instant traffic. I manage high-intent ad campaigns that maximize return while your organic authority scales—creating a two-channel growth engine.
What I deliver:
✓ Google Ads management — Search, Display, Shopping, and YouTube campaigns optimized for conversions
✓ Social media advertising — Facebook, Instagram, LinkedIn ads targeted to your ideal customers
✓ Keyword & audience targeting — High-intent queries and demographic precision to minimize wasted spend
✓ Landing page optimization — CRO-focused pages that turn clicks into customers
✓ A/B testing & iteration — Continuous campaign refinement based on performance data
✓ Conversion tracking setup — Accurate attribution from click to sale using Google Analytics and Tag Manager
✓ Budget optimization — Maximize ROI by allocating spend to top-performing campaigns and ad groups
✓ Remarketing campaigns — Re-engage users who didn’t convert on first visit with strategic retargeting
Why this matters: SEO takes 3-6 months to show results. PPC gets you traffic tomorrow. The best strategy combines both—paid ads validate keywords and provide revenue while organic rankings build.
Ideal for: New businesses needing immediate visibility, seasonal campaigns, product launches, competitive industries where organic takes time, or brands scaling profitably with paid + organic synergy.
How I Work: No Surprises, Just Results
1. Discovery & Strategy (Free 30-Minute Consultation)
We’ll discuss your goals, challenges, and whether I’m the right fit. No sales pitch—just honest assessment.
2. Audit & Proposal (Paid or Included Based on Scope)
I’ll audit your current situation, identify opportunities, and deliver a detailed roadmap with pricing and timelines. You’ll know exactly what you’re getting before committing.
3. Execution (Transparent & Collaborative)
- Regular updates and progress reports
- Staging environment testing before live changes
- Clear documentation of all work completed
- Training if you’re managing ongoing maintenance
4. Optimization & Growth
Once work is live, I monitor performance, adjust strategies, and provide ongoing recommendations to compound results.
Why Clients Choose Me Over Agencies
✅ Full-stack capability — I design, code, optimize, and execute without needing a team of specialists
✅ No communication gap — I speak fluent developer and fluent SEO
✅ Family legacy training — Learned from practitioners ranking sites since 2008, not weekend courses
✅ High-stakes experience — Built sites in iGaming, affiliate, finance—niches where rankings = revenue
✅ Risk-conscious execution — Especially critical for regulated industries requiring penalty-resistant strategies
✅ Speed obsession — Core Web Vitals optimization is a specialty, not an afterthought
✅ Honest communication — If something won’t work, I’ll tell you. If I can’t help, I’ll say so.
✅ Execution over theory — I implement solutions, not just identify problems
Most importantly: I treat your site like it feeds my family. Because I know what that’s like.
Ready to Build Growth That Lasts?
📧 Email: jamesceediaz@gmail.com
🔗 LinkedIn: linkedin.com/in/web-dev-james-cee-diaz
Include in your message:
- Your website URL (if you have one)
- What you’re trying to achieve
- Your biggest challenge right now
- Your timeline (if applicable)
I’ll respond within 48 hours with next steps or honest feedback if we’re not the right fit.
We’re a Good Fit If:
✅ You’re serious about organic growth as a long-term channel
✅ You value technical execution and strategic thinking
✅ You want to do it right the first time
✅ You understand SEO takes time and consistency
✅ You need a technical partner, not just a vendor
We’re Not a Good Fit If:
❌ You need guaranteed page-one rankings in 30 days
❌ You’re shopping for the cheapest option
❌ You want black-hat shortcuts
❌ You’re looking for basic WordPress setup
❌ You expect miracles without execution
I work with a limited number of clients to ensure quality. If you’re ready to build something that actually ranks and converts, let’s talk.
