James Cee Diaz | Technical SEO Developer & Digital Strategist
Most people stumble into SEO through a job posting or a YouTube tutorial. I grew up in it.
While other 7-year-olds were playing video games, I was watching my sister, Jin Grey, chase rankings to put food on our table. By the time I was old enough to understand what a “crawl path” was, SEO had already been the backdrop of my entire childhood. It wasn’t just a career in our house—it was survival.
My father had different plans for me. He wanted me to become a policeman, follow a traditional path with a stable government job. But when you grow up watching someone turn technical skills into real income, when you see firsthand how digital expertise can support an entire family, it’s hard to ignore that pull.
Jin Grey had been working in SEO since 2008—back when link building was an art form, not a checkbox. She dominated off-page strategies, but she gave me advice that shaped everything:
“Master the technical side. That’s where the real gap is.”
While she could build links that moved mountains, she knew the industry desperately needed people who could bridge development and SEO.
People who could look at code and see crawl paths. People who could architect sites that didn’t need fixing later.
That advice became my foundation.
The Family Business (Sort Of)
My brother Jovel Mark Diaz graduated with a BSIT degree in 2015 and went straight into full-stack development, influenced by the same SEO-driven household. He mastered back-end coding while I was still in school, carving out his own technical niche. Between Jin Grey’s SEO expertise and Jovel Mark’s development skills, our family became a quiet powerhouse of digital talent.
And me? I was the youngest, soaking it all in.
Here’s the part most people don’t believe: I was technically earning from SEO at 7 years old. Blog commenting and forum posting were the meta back then, and I helped Jin Grey scale her link-building operations. Was I some child prodigy? No. But I could follow instructions, I could spot spam filters, and I could post faster than most adults. It wasn’t glamorous, but it was real work that generated real results.
Still, I knew I needed formal education. While my later father pushed for criminology, I chose BSIT—the logical path that would legitimize everything I’d already been learning informally. By 2022, two years before graduation, I was already working part-time as a Web Developer, applying classroom theory to paid client work.
I graduated in 2024 with a BSIT degree and something most graduates don’t have: years of hands-on experience in high-pressure digital environments where rankings meant revenue.
Why I Do This
(And Why You Should Work With Me)
I didn’t choose SEO because it was trendy or lucrative. I chose it because I’ve lived it for nearly two decades—first as an observer, then as a contributor, now as a specialist.
My approach is different because my training was different. I didn’t learn SEO from courses or certifications. I learned it from someone who used it to feed a family, in industries (iGaming, affiliate marketing, e-commerce, medical, local services, real estate, beauty and fashion, law-firms and more) where rankings directly translate to whether you eat or you don’t. There’s no room for theory when your livelihood depends on page one.
Jin Grey taught me to see SEO as a business strategy, not a checklist. Jovel taught me to write code that doesn’t just work—it scales. And years of watching, doing, and building taught me how to merge both worlds into SEO-first development: websites engineered for performance, crawlability, and conversions before a single piece of content goes live.
Can I do everything? No. Nobody can. But if you need someone who understands Core Web Vitals optimization, technical architecture, internal linking strategies, and schema implementation—someone who can also design the front-end and troubleshoot server-side issues—you’re in extremely capable hands.
What I’m Building Now
I’m currently a freelancer and digital nomad, collaborating with my siblings when projects demand extra manpower. Jin Grey handles strategic SEO consulting. Jovel covers complex back-end development. I bridge the gap: building, optimizing, and launching sites that perform from day one.
But I’m not staying solo forever. The goal is to build my own team—a group of developers and SEO specialists who approach web projects the way I was raised to: technically sound, strategically driven, and designed to dominate search results.
That’s why I built BecomingSEO.com.
This site serves two purposes: share what I’ve learned with others navigating the ever-changing SEO landscape, and connect with clients who need someone that gets it—someone who doesn’t just optimize websites, but engineers them for long-term organic growth.
SEO is always changing. Google updates. Algorithm shifts. New ranking factors. The strategies that worked in 2008 when Jin Grey started are completely different from what works in today. Adapting isn’t optional—it’s survival. And after watching my family adapt for nearly 20 years, I know how to move with the industry instead of getting left behind.
If you want to work with someone who has SEO in their DNA, who learned technical optimization before it was cool, and who treats every project like it’s feeding a family—let’s talk.
James Cee Diaz
Technical SEO Developer | Full-Stack Optimizer | BSIT Graduate
📧 jamesceediaz@gmail.com
🔗 LinkedIn | BecomingSEO.com
Specializations: Technical SEO, Core Web Vitals Optimization, SEO-First Architecture, iGaming & Affiliate Marketing, Full-Stack Development
Primary Tools: Ahrefs, SEMrush, Screaming Frog, RankMath, Google Search Console
I am proud mentee of two of the Philippines’ top specialists: